3/26/2020 0 Comments Marketing-Defining a Communication Plan Essay Example | Topics and Well Written Essays - 500 wordsMarketing-Defining a Communication Plan - Essay Example Graves Enterprises is doing well in its business activities in the market while it has been focusing attention on business expansion and develop a new customer base for their for their consumer products. However its business operations in particular require the company to adopt far reaching changes to the existing communication strategy and its orientation. Any communication strategy must have a customer retention focus that will ultimately produce the desired results. While this would effectively address the concerns raised by the consumer marketing director, there would be a greater degree of structural changes in communication within and without the organization (Zambardino, 2003). 47% of customers being retained would have a positive impact on revenue and profit related outcomes of the company. However $ 2 per unit in gross profit means nothing in the absence of the breakeven figures. The company may have lot of financial commitments by way of sales cost and therefore the net profit margin can be considerably reduce if the 47% customer retention plan fails. Thus the advertising campaign must be not only focused on the core customer base but also be extended to include the peripheral customer whose retention matters in the long term. As the Marketing Director commercial products suggests the current cash cows of the company would be compelled a carry a greater burden if the slow growth market tend to cash unexpectedly. The company might have a lot of problem children and dogs and as a result there might be a few cash cows and stars. Assuming the communication strategy as based on advertising works out successfully, the net return on the investment must be proportionately higher (Percy, 2008). In other words per unit advertising cost must be much less to support cash cows to move in to sustainable long term profitable stars. Thus the marketing communication plan of the company must be based on a proper alignment of the Boston Matrix with the
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Outline - Coursework Example Industrialization, which picked up drastically in the 19th century, is the key factor that has increased the impacts of global warming (Maslin, 2007). Some scientists have argued that global warming stopped the moment increase of anthropogenic carbon dioxide into the atmosphere seized being the cause of the warming. These scientists argue that the activities thereafter are a mere continuation of the natural cycles in the previous years (Maslin, 2007). The scientific point of view towards global warming causes has become questionable for the past couple of years. This is mainly because of the contradicting effects that have occurred. For instance, the fact that global warming occurs due to emission of excess carbon dioxide is questionable, since global warming effects have occurred in countries with low industrialization activities (Maslin, 2007). Most of the G8 countries have come out strongly in campaigns to eradicate effects of global warming through the enactment of legislation that control emission of gases into the air. Governments have even put aside resources in national budgets specifically to control global warming and its effects (Maslin, 2007). Scientists are still looking for solutions to controlling global warming, since, despite implementing some of the suggestions, the world has still experienced massive impacts of global warming (Maslin, 2007). In the present world, the percentage of global warming from man-made emissions exceeds that form solar activity. This calls for the need for governments to control emissions by all means available to them (Maslin, 2007). Global warming is a world crisis that needs the willingness of all individuals to control it. Unless all countries come together in the war against the effects of global warming, the world should be ready to suffer from many other attacks form the environmental
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